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Segmentation Targeting And Positioning

См. также в других словарях:

  • Segmenting and positioning — A marketing strategy is based on expected customer behavior in a certain market. In order to know the customer and its expected buying behavior, the process of segmenting and positioning is needed. These processes are chronological steps which… …   Wikipedia

  • Industrial market segmentation — is a scheme for categorizing industrial and business customers to guide strategic and tactical decision making, especially in sales and marketing. While government agencies and industry associations use standardized segmentation schemes for… …   Wikipedia

  • Sagacity Segmentation — is a means of segmenting a population of interest using life cycle stage, income and occupation variables. It is widely used in media analyses. The logic behind this segmentation systems is that as people pass through life, their aspirations and… …   Wikipedia

  • Market segment — A market segment is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs. A true market segment meets all of the following criteria: it is distinct from other segments… …   Wikipedia

  • marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… …   Universalium

  • Viet Cong and Vietnam People's Army logistics and equipment — Trailporters The Viet Cong and the People s Army of Vietnam (PAVN or North Vietnamese Army) used well organized logistics methods to supply and equip their fighting forces. This logistics organization contributed to the defeat of their American… …   Wikipedia

  • Viet Cong and PAVN logistics and equipment — The Main Force of the People s Liberation Armed Forces (better known as the Viet Cong or VC in the West) and the NVA (North Vietnamese Army/People s Army Vietnam) used well organized logistics methods to supply and equip their fighting forces.… …   Wikipedia

  • Governance, Risk Management, and Compliance — Governance, Risk, and Compliance or GRC is an increasingly recognized term that reflects a new way in which organizations can adopt an integrated approach to these three areas. However, this term is often positioned as a single business activity …   Wikipedia

  • Martin Natter — (* 27. September 1966 in Dornbirn) ist Professor für Betriebswirtschaftslehre, speziell für Handelsmarketing an der Johann Wolfgang Goethe Universität in Frankfurt am Main. Inhaltsverzeichnis 1 Leben 2 Wirken 3 Aus …   Deutsch Wikipedia

  • STP — Stone Temple Pilots (Miscellaneous » Science Fiction) *** Spanning Tree Protocol (Computing » Drivers) *** Spanning Tree Protocol (Computing » Networking) * Straight Through Processing (Computing » General) * Straight Through Processing (Business …   Abbreviations dictionary

  • Marketing management — Marketing Key concepts Product marketing · Pricing …   Wikipedia

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